Rhetorical means of communicative success using question-answer procedures as an example.

The article is devoted to the study of the role of question-answer procedures in modern communication conditions. The subject of the study is question-answer procedures. The article explains one of the main distinctions for the topic of the study - the concepts of "ignorance" and “lack of knowledge”. Particular attention is focused on identifying and clarifying the role of the question in modern communication: the characteristics / attributes of the question in modern communication are identified; logical and rhetorical aspects of questions are analyzed; the key concept of "interrogative" for the formal description of questions in logic is clarified; the specificity of the logical basis of the question is shown; the difference between logical and grammatical subjects and predicates is shown; cognitive and manipulative functions of questions are formulated. The article clarifies the meaning of the concept of "communicative goal", and also proposes a variant of dividing questions into correct and incorrect depending on the communicative goal. The article proposes a classification of incorrect questions and a method for answering questions of different types in both personal and professional communicative interaction; general recommendations for response procedures are provided, and types of correct and incorrect answers are demonstrated and analyzed. The article uses methods of comparative and contextual analysis, generalization, classification, and the logical method. The text is accompanied by visual, expressive examples, which allows the reader to better understand the main ideas of the study. The article will be useful for both students, postgraduates studying rhetoric, argumentation theory, communication techniques, and a wide range of readers.

argumentation, rhetoric, communication, question-answer procedures, manipulation, dialogue, wise ignorance, communicative goal, context, dispute