Transformation of the connection between norm and duty in the era of artificial intelligence technologies.

Globalization, digitalization, and the escalation of communications are currently rapidly transforming social connections and patterns. Moreover, the multi-layered virtual slices of social existence effectively blur the boundaries between the society in which the subject lives and the anticipated society of the future. AI technologies determine the constant variability of the foundations of modern human identity. This complicates the perception of norms by individuals and brings the issues of obligation in action to the forefront. The subject of this research article is the transformed correlation between norms and obligations in the behavior of individuals in the age of computer technologies. The aim of the analysis is to prove the thesis that a norm is not just the potential for effective inclusion in various social processes, but a peculiar point of bifurcation from which many directions of behavioral strategy for the modern social subject can vectorially diverge. The achievement of this aim relies on solving the main task: to trace the "eternity" of the relationship between norms and obligations in human activities despite trends to question this relationship. The theoretical foundation is based on the philosophical experience of studying norms within the system of social relations. The leading methodological basis of this research is the structural-genetic approach, while a systemic-structural approach has been used to organize the material in the study. In addressing certain tasks aimed at this goal, principles of phenomenological methodology are employed—the principle of intentionality of consciousness and the principle of presuppositionless description of transformations of norms in culture to determine the evolution of changes in their semantics and form. As a result of the conducted research in the context of the expanding sphere of artificial intelligence technologies, a trend towards the disconnection of norms from individuals and a transformation in the perception of the sense of duty has been traced. The position of classical metaphysics regarding the possibility of timeless good, good as a guarantor of the normative component of human action, has been criticized. Through the analysis of the norm of mutuality, a conclusive finding has been made about the impossibility of eliminating normativity from the system of social relations. Delegating certain functions to AI technologies does not exempt individuals from responsibility, which is directly associated with the correlation between norms and obligations. The illusion of the possibility of delegating the sphere of social normativity to these technologies is caused by the fact that in rapidly changing forms of social relations, individuals do not always identify adaptive norms, as they are still in the process of formation.

norm, debt, activity, person, artificial intelligence, neural network, norms of reciprocity, norms of morality, freedom, responsibility