Market as a centralmyth of western civilization

in the article the special features of historical development and the essential characteristics of the institute of market as original causes and social and economic basis of the commodity relations, which modified the condition for existences of the human associations, which converted the previous qualitative development into the quantitative, are analyzed. The values of the market economy became those predominating in the contemporary industrial civilization. The key concepts, which make it possible to understand nature of market relations, are concept exchange, division of labor, private property, democracy, money, goods: in the article the social- philosophical analysis of the evolution of data of the categories is given.
In market society very actively is exploited the mythology for the purpose of manipulation and control of society. In this article in the concrete examples is shown expedience and the potential danger of the transformation of classical mythical subjects into the space of information- marketing deceivs of society.

exchange, division of labor, private property, democracy, market, capitalism, advertisement, manipulation, archetype, the myth