Reuse of Goods by Upсycling in the Context of Intellectual Property Law

The article analyzes the legislative approaches and positions of the courts regarding the legality of the creative transformation of branded goods introduced into civil circulation with the consent of the copyright holder. The subject of the study is the analysis of the possibility of using the doctrine of exhaustion of rights in relation to the reuse of goods for the purposes of upcycling. It is concluded that the concept of intellectual property in most countries provides copyright holders with a monopoly on control over changes, including recycling and reuse, which hinders the development of upcycling as an environmentally oriented initiative. It is proposed to introduce the institution of compulsory licensing for the use of intellectual property objects for upсycling purposes.