Regulatory means and ways of implementing the mega-concept "woman" in the lyrics of M.I. Tsvetaeva as a reflection of the linguocultural trend of the epoch

The poetic word is unique because it performs not only an informative function, but also an aesthetic one, associated with the impact on the personality of the addressee. According to philosophers and linguists, the language of culture and art is a tool for transmitting social, religious and political changes in society. This must be taken into account when analyzing the poetic picture of the world of famous masters of artistic words. Insufficient development of megaconcept notion in the conceptual and terminological apparatus of cognitive linguistics, poetics, stylistics determines the need to develop it taking into account not only the scientific, but also the general literary and historical context of the era. The purpose of the article is to analyze the regulatory means used by M.I. Tsvetaeva to implement the mega-concept "woman", associated with the images of the author’s lyrical heroines, acting in certain role models of behavior, relevant for the end of the 19th – beginning of the 20th century in Russia. The article analyzes poetic texts by M.I. Tsvetaeva of different years, which present role models of behavior of lyrical heroines, reflecting different facets of the mega-concept "woman". The work is based on the theory of regulatory communicative stylistics of the text, the use of methods of semantic-stylistic, motivational, contextual analysis and the "word-image" method. The mega-concept "woman" is presented in the study as a complex multifaceted cognitive structure and a reflection of the linguacultural trend in the general context of the late 19th – early 20th century in Russia. This stage in the country's history is characterized by changes in public consciousness: collectivism gives way to individualism, there is a rethinking of ideas about man and his role in the world, which has generated interest in gender differences, and new role models of women's behavior appear, causing public resonance. These tendencies received artistic realization in the poetic picture of the world of M.I. Tsvetaeva. The images of M. Tsvetaeva's lyrical heroines are considered as a reflection of different models of women's behavior that are relevant for this period in Russian history: 1) the role model of a woman who does not have the right to vote; 2) the model of a woman-creator; 3) the model of a loving woman; 4) the model of a mother. A wide range of various regulatory means and structures of different levels used by the author to influence the addressee and reveal the multifaceted essence of the mega-concept "woman" has been identified. The most common among them are: epithets, metaphors, rhetorical questions, exclamations, addresses, graphic means; stylistic devices of repetition, contrast, gradation, syntactic parallelism, etc. The interpretation of the mega-concept as a multifaceted cognitive structure and reflection of the linguacultural trend in the world view of society in a certain period of its development allows us to take a new look at the image of a woman in the broad literary and historical context of the era, based on different role models of behavior of M.I. Tsvetaeva’s lyrical heroines. The obtained results may be of interest for linguapersonology, cognitive linguistics, and communicative text stylistics.

M.I. Tsvetaeva, communicative stylistics of the text, poetic text, linguocultural trend, megaconcept, regulatory means, image of the lyrical heroine