Problems of delivery of low-alcohol products in modern conditions

The article explores current problems in the work of participants in the supply chain of low-alcohol products. This market segment has industry-specific features that are not fully taken into account by existing methods for developing logistics solutions. For the purposes of the analysis, the considered problems were grouped depending on the nature of the influencing factors - legislative and organizational. To mitigate the influence of negative factors, the following recommendations are proposed: to improve the process of monitoring transactions in all parts of the supply chain based on digital technologies; regulate procedures and criteria for activation of return flows; promptly adjust the business processes of supply chain participants in connection with changes in the requirements for accounting for labeled products. The practical significance of the results obtained is expressed in improving the quality of the process of monitoring the supply of low-alcohol products to retail chains. Up-to-date monitoring data will allow businesses to adjust deliveries in a timely manner when the market situation changes.