Mediatization of Russian Companies in the Framework of Corporate Citizenship
- Autores: Sharakhina L.V.1, Achkasova V.A.2, Azarova L.V.1
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Afiliações:
- St. Petersburg State Electrotechnical University “LETI”
- St. Petersburg State University
- Edição: Volume 26, Nº 4 (2021): MEDIATIZATION IN THE DIGITAL ERA: FROM TRANSITION TO TRANSGRESSION
- Páginas: 713-721
- Seção: JOURNALISM
- URL: https://journal-vniispk.ru/2312-9220/article/view/318841
- DOI: https://doi.org/10.22363/2312-9220-2021-26-4-713-721
- ID: 318841
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Resumo
The paper emphasis is made on corporate mediatization process conceptuali-zation, which role is of high importance in Russia, because it influences sociopolitical situation on a legal basis, creates a form of business corporations’ citizenship. The concept reveals a changing role of corporation in sociopolitical relations: due to encompassing corporate communication technologies it becomes necessary to meet communities’ expectations, sociopolitical, socioeconomic, ecological issues. Thus, sociopolitical sphere mediatization in the context of complicating media discourse forms the situation when the modern business organization should become a corporate citizen giving a boost to societal development, well-being, confidence-building.
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Sobre autores
Larisa Sharakhina
St. Petersburg State Electrotechnical University “LETI”
Autor responsável pela correspondência
Email: lvsharakhina@etu.ru
ORCID ID: 0000-0002-0454-0448
PhD in Philosophy, Associate Professor, Head of PR Study Department
5 Prof. Popova St, St. Petersburg, 197376, Russian FederationVera Achkasova
St. Petersburg State University
Email: v.achkasova@gmail.com
ORCID ID: 0000-0003-3396-9451
Doctor of Politology, Professor, Head of PR in Politics and Public Administration, School of Journalism and Mass Communications
VO, 1 Line, 26, St. Petersburg, 199004, Russian FederationLiudmila Azarova
St. Petersburg State Electrotechnical University “LETI”
Email: azarovaludmilla@gmail.com
ORCID ID: 0000-0002-0682-4153
PhD in Philology, Associate Professor, PR Study Department
5 Prof. Popova St, St. Petersburg, 197376, Russian FederationBibliografia
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