Formation and work of departments on public relations in publishing business
- Autores: Kobzeva MN1
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Afiliações:
- The Moscow State University of М.V. Lomonosov
- Edição: Nº 3 (2008)
- Páginas: 53-60
- Seção: Articles
- URL: https://journal-vniispk.ru/2312-9220/article/view/335184
- ID: 335184
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Resumo
Work is devoted to the analysis of anti-recessionary management and PR in the publishing companies of Russia. Presence of a general crisis in this branch (crisis at «macrolevel») as steady tendency reduction in demand for books is fixed. Necessity of anti-recessionary management and receptions PR for work of departments on public relations of publishing companies is described.
Sobre autores
M Kobzeva
The Moscow State University of М.V. LomonosovКафедра редакционно-издательского дела и информатикиФакультет журналистики; МГУ им. М.В. Ломоносова; The Moscow State University of М.V. Lomonosov
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