European TV in the 2020s: challenges and development trends

The author examines the institutional originality of television in the countries of the European Union. The purpose of the study is to explain the nature of the institution of European broadcasting, which better than anything else reflects the idea of a common European home. A brief historical overview of the establishment of the European Broadcasting Union and cooperation between national broadcasters in Europe is given. The task is to identify the dynamics and trends in the development of the community of European broadcasters in the context of political, economic and technological changes in recent years. European TV is a testing ground for global TV, in which international (primarily American) and pan-European cross-border TV channels play an increasingly important role. Domestication of such channels occurs both through the localization of the content of programs, and through the titration of audio content in regional languages. The institutionalization of European television broadcasting takes place through various competitions and the activities of EU decentralized bodies, which are called upon to support joint projects in the field of TV, cinema, and the professional education of journalists (European Executive Agency for Education and Culture). At the same time, European television is not concerned about unification, keeping in mind the motto of the European Union - “In varietate сoncordia”. The diversity of the information space of the European continent is associated with the presence of several stable models for the functioning of television production, as well as with regional cultures that influence both media consumption patterns and television viewing volumes.