Studying of features of information exchange of participants of the pharmaceutical market
- Авторлар: Gribkova EI1, Galkina GA1, Lagutkina TP1
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Мекемелер:
- Peoples’ Friendship University of Russia
- Шығарылым: № S6 (2013)
- Беттер: 30-35
- Бөлім: Articles
- URL: https://journal-vniispk.ru/2313-0245/article/view/337060
- ID: 337060
Дәйексөз келтіру
Аннотация
Qualitatively provided information and correctly chosen means commodity information have positive impact on process of decision-making on purchase by the visitor of a drugstore. For effective modeling of this process it is necessary to consider motives of the address to a drugstore, target audience, the purpose of providing commodity information. Development of models of consecutive behavior helps to increase quality of the pharmaceutical help and competitiveness of the pharmaceutical organization.
Авторлар туралы
E Gribkova
Peoples’ Friendship University of Russia
Email: lenaimk@yandex.ru
Chair of management and pharmacy economy
G Galkina
Peoples’ Friendship University of Russia
Email: gg-2005@mail.ru
Chair of management and pharmacy economy
T Lagutkina
Peoples’ Friendship University of Russia
Email: lagutkina.t@gmail.com
Chair of management and pharmacy economy
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