The Concept of Political Correctness in Political Process of the Modern United Kingdom

The concept of political correctness is essencial for the modern Western political process. The aim of the article is to find out its role and place in the political discourse of modern right-wing political organizations. The case of the British right-wing radical political party «Britain First» can be explained, firstly, by the popularity of the ideas of political correctness in UK, and, secondly, by the importance of criticism of the semantic content and symbolic nature of political correctness for ideologists the British far-right. The results of the study show that criticism of the ideas of political correctness occupies one of the central places in the ideological discourse of the right-wing radical party in UK, as well as in the rhetoric of both major British politicians and public perception. To sum up, it is worth noting that modern right-wing radical political parties, of which «Britain First» can rightfully be considered a vivid example, which actively, instrumentally and competently highlights this issues in their discourse. They realize the importance of transformation of their ideology and complementing its nationalistic the core of the agenda, which, in one way or another, affects the social, cultural and political processes in modern European states.