The Passive Techniques of Television Audience Measurement
- Авторлар: Volfson Y.R1
-
Мекемелер:
- Peoples' Friendship University of Russia
- Шығарылым: № 4 (2010)
- Беттер: 49-56
- Бөлім: ARTICLES
- URL: https://journal-vniispk.ru/2313-2272/article/view/340890
- ID: 340890
Дәйексөз келтіру
Аннотация
The challenge associated with the adjustment and overlapping of different techniques becomes especially evident in media research. The article examines the passive techniques of mass media measurement exemplified by the study of television oriented to handle the problem of objectively verifiable data acquisition.
Авторлар туралы
Yu Volfson
Peoples' Friendship University of Russia
Хат алмасуға жауапты Автор.
Email: wolfson.u@gmail.com
Кафедра социологии; Российский университет дружбы народов; Peoples' Friendship University of Russia
Әдебиет тізімі
- Startseva T. Perekhod s dnevnikov telezritelya na personal'nye piplmetry. Preimushchestva tekhnologii i novye vozmozhnosti dlya pol'zovatelei // http://www.tns-global.kz/ ru/download/presentation.php <http://www.tns-global.kz/ru/download/presentation.php>
- Tagiev R. Runet: Prodolzhenie sleduet // http://www.2010.rif.ru/upload/da8/21apr.rif2010- -tagiev.ppsx
- PPM watch // http://www.tvb.ca/pages/PPMvsMETER_htm
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