Language and Speech Models of Gender Stereotype Representation on the Material of the Russian language

Nowadays, gender problematization in scientific discourse is caused by the clash of traditionalist and globalist tendencies of gender identification. Language models of gender stereotype allow us to reconstruct the structural organization of MAN/WOMAN concepts in the modern group interpretation of native Russian speakers, objectified in lexico-thematic conceptualization and categorization. The lexico-semantic way of expressing conceptual gender characteristics is the most representative; the profiling mechanism is activated by the polysemanticism of linguistic units. Speech models of gender stereotype represent a cognitive mechanism of selection, interpretation, and evaluation of verbal means, their definition area is conceptually thematic groups as a set of knowledge about gender, interpreted in a specific discourse. The conceptual transformation of gender is projected primarily onto the basic categorical structure of the conceptual and thematic field of gender-marked knowledge, where prototypical effects are directly manifested. The central definition areas of gender characteristics when describing men is the thematic block “Personal characteristics” (802 contexts), when describing women - “Fulfilment spheres” (1077 contexts). In the thematic block “Personal characteristics”, when describing men and women, character traits in the traditional interpretation become the dominant group. In the thematic block “Fulfilment spheres” the employment of women in various spheres of public life and the development of new professions are actively discussed, which indicates an increase in the importance of the implementation sphere in the structure of the concept WOMAN. Lexico-grammatical and speech representation of masculinity and femininity in the text corpus enable us to identify traditional asymmetries and certain egalitarian tendencies: overcoming discursive invisibility of women and their discrimination on the basis of intellect; expanding men’s rights in the family sphere; partial overcoming of “toxic” masculinity; expanding the spheres of social realization of men and especially women; the importance of personal fulfilment, moral motivation of behavioral reactions, successful public image for men and women.