Cognitive-Pragmatic Interpretation of Linguistic Personality (on the example of market-economic terminology)

The article presents a conceptual apparatus of conceptualization on the example of economic cognitive sphere. The relevance of this work can be considered from the point of view of “language of the market” study as an accumulative sphere of fixation of “market-economic” surrounding reality, and a cognitive-pragmatic aspect of human consciousness’ development. The aim was to evaluate the language of market economy from cognitive-derivational position as well as problems connected with the usage of borrowed foreign words. The authors solved the tasks: 1) analyzed and interpreted “language of the market” special vocabulary in English and Russian; 2) understood the scientific and the professional picture of the world through the “economic” language; 3) identified the specific expression of external and internal state of its participants; 4) found out the borrowed foreign words; 5) described the collected information. During the study of the material the authors used: 1) the component analysis method; 2) the continuous sampling method; 3) the analysis of terminological definitions; 4) the classification method. The researchers analyzed the concept, which was the main result and means of linguistic conceptualization of the world and the economic term as a result and means of conceptualization of the economic picture of the world. The main parameters of economic cognitive derivational system and borrowed foreign words spheres were described. A detailed analysis of terminological phrases allowed identifying the most common structural types of functioning in the economic cognitive sphere of composite economic terms and borrowed foreign words. It can be concluded that the study of the market economy language makes it possible to regard its evolution as a result of social, creative, spiritual activity of economic branch and science.