Implementation of Positive and Negative Politeness Strategies in Kazakh and Russian Family Discourse Talk Show

The research material was talk-shows presented on the YouTube platform. The study is aimed at identifying the characteristics of the use of polite strategies in different cultural contexts and their impact on communication within the family. Attention is paid to how participants in the discourse express respect, support and agreement (positive politeness) or seek to minimize intrusion into the personal space of the interlocutor, avoid direct conflicts and the imposition of opinions (negative politeness). The research methodology includes analysis of talk show videos, transcription of dialogues, and subsequent qualitative and quantitative study of politeness strategies used. The main techniques and tactics used by presenters and participants to achieve communicative goals are highlighted. The results show that in Kazakh family discourse the emphasis is on maintaining harmony and respect for elders, which is manifested through the frequent use of negative politeness strategies. In Russian discourse, there is a more frequent use of positive politeness strategies aimed at establishing trusting relationships and an open exchange of opinions. The article also discusses possible reasons for such differences related to cultural and social norms and their impact on communication effectiveness in the family context. The findings may be useful for linguists, cultural scientists and intercultural communication specialists, as well as for content creators targeting family audiences. The paper analyzes both positive and negative politeness strategies that are used by presenters and participants to manage interactions, reduce conflict, and maintain harmonious relationships in public. The authorы draw on Brown and Levinson’s theoretical framework of politeness to identify and describe specific politeness strategies used in discourse. The results of the study show that the choice of The study material makes talk-shows presented on the YouTube platform. It is aimed at identifying the characteristics of the use of polite strategies in different cultural contexts and their impact on communication within the family. Attention is paid to how participants of the discourse express respect, support and agreement (positive politeness) or seek to minimize intrusion into the personal space of an interlocutor, avoid direct conflicts and the imposition of opinions (negative politeness). The study methodology includes the analysis of talk show videos, transcription of dialogues, and subsequent qualitative and quantitative study of politeness strategies used. The main techniques and tactics used by presenters and participants to achieve communicative goals are highlighted. The results show that in Kazakh family discourse the emphasis is on maintaining harmony and respect for the elders, which is manifested through the frequent use of negative politeness strategies. In Russian discourse, there is a more frequent use of positive politeness strategies aimed at establishing trusting relationships and an open exchange of opinions. The article also discusses possible reasons for such differences related to cultural and social norms and their impact on communication effectiveness in the family context. The findings may be useful for linguists, cultural scientists and intercultural communication experts, as well as for content creators targeting family audiences. The paper analyzes both positive and negative politeness strategies that are used by presenters and participants to manage interactions, reduce conflict, and maintain harmonious relationships in public. The authorbi draw on Brown and Levinson’s theoretical framework of politeness to identify and describe specific politeness strategies used in discourse. The results of the study show that the choice of politeness strategy often depends on the cultural characteristics of the society in which communication takes place, and note significant differences in the use of these strategies between Kazakh and Russian talk shows. It contributes to the understanding of cross-cultural differences in the use of politeness strategies and offers recommendations for media professionals on how to effectively use these strategies to improve interpersonal communication in family talk shows.