The subject of the study is the process of cinematization in the Khakass autonomous region from 1985 to 1991, with a primary focus on the phenomenon of the "video boom" (the development of video rental). Special attention is also given to the following aspects of the cinematization process, namely the material condition of the cinematization department, planned development, and development indicators. Concurrently and in symbiosis, video rental developed in the region. The main sources of this research are documents from the State Archive of the Republic of Khakassia, "National Archive" R-336, Khakass Regional Cinematization Administration, which contains plans, reports, personnel data, estimates, lists of property and its movement, prospective plans, and explanatory notes. Cuttings and notes from the newspaper "Soviet Khakassia," memories of residents, and interviews were also used. The research is based on the principles of historicism and scientific objectivity and is constructed according to the issue-chronological principle. In analyzing historical sources in this work, the main methods can be named: analytical, comparative, and statistical. The course of cinematization in the Khakass autonomous region from 1985 to 1991 is examined, specifically: material and technical condition, repertoire. The main indicators of the perestroika period are identified. The main problems related to the stagnation of cinema and its competition with the new phenomenon of video rental are considered. Key milestones in the establishment of video rental in Khakassia and the primary status of theaters during this period are highlighted. The main technical equipment is examined. The article discusses one of the main differences between theaters and video salons, namely the repertoire. It is also noted that video salons were actually under the jurisdiction of the cinematization department. The integration of this knowledge from various disparate sources on this topic is conducted for the first time.