INTUITION AND IMAGINATION IN THE FASHION CREATION. PROBLEMS AND PERSPECTIVES FOR RUSSIAN FASHION IN TERMS OF MODERN INTERCULTURAL DIALOGUE

The article touches upon fashion as a kind of epistemic object which can’t be controlled or prognosticated, but can be influenced by expert knowledge. Fashion grants a huge ideological power because it forms the modern mythology and world perception. It influences the distribution of roles in the global world. The regions that produce and translate images get more preferences than the regions that produce cargoes only industrially. The key-condition for successful fashion policy are intuition and imagination, which help not only produce images or myths, but also incorporate them in the modern system of social imaginative by intercultural dialogue. The author concludes that what Russia needs is not industrial power, but a cultural Renaissance for becoming able to participate in the imaginative dialogue in global terms.

intercultural dialogue, intuition, imagination, social imagination, epistemic object, autopoyesis, social construction