Creative rotation in conceptual art: Marcel Duchamp is a composer, John Cage is an artist.

The subject of this study is the intersection points of music and visual art, demonstrated by the example of the creative interaction of conceptual artist Marcel Duchamp and composer John Cage. The possibility of reformatting creativity from the visual to the sound field is considered as a role rotation, within which Duchamp appears as a composer, and Cage as an artist. An attempt has been made to explain the motivation for such a choice. What is the meaning of this, and what do people mean when they choose this or that image for themselves, and create this or that image for themselves. How important it is to change the artistic image and creative image for the master. The research methodology consists in a comparative analysis of these concepts using already known works on this topic and the author's personal observations. In conceptualism, an idea is valued above the process of its materialization in a work of art, and therefore, the technique of execution is not a decisive factor. In such a creative paradigm, the artist's tools themselves become not so essential, which can be paints, a brush or other means of visual representation of the concept, as well as sheet music or a graphic score. The means of artistic expression – sounds or visual elements – also turn out to be equivalent. They all focus around the concept – the dominant point of any kind of creativity. This conclusion becomes the key to the research conducted in this article.

artistic image, Marcel Duchamp, John Cage, artist, composer, music, drawing, creative thinking, divergent character, notation