Trends in agricultural marketing

Agriculture is slower to adapt to the business environment due to a number of specific features of the industry, in particular agrobiological factors, demand low elasticity, production seasonality. This requires the search for effective tools to flexibly adapt the capabilities of the enterprise to market requirements. It is the introduction of a marketing approach into the practical activities of agricultural producers that will ensure a more rapid adaptation to the market environment and ensure competitiveness and sustainable development. Foreign experience and domestic practice show that marketing is an important component of agricultural enterprises with their market orientation, which provides wider opportunities for their development. However, the introduction and application of the marketing concept among agricultural producers is very slow. Therefore, the problem of the development of marketing activities in the current economic conditions is extremely relevant.

agriculture, marketing, exchange, agricultural production, management forms