Stability and Dynamic Development of Modern French Norm: Major Factors

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Abstract

The French language proves to be very adaptive to cognitive and communicative demands of today. It demonstrates the ability to combine different approaches to language change: it resists innovation in some cases and allows continuous updating in others. Language stabilization is provided by the French Academy’s policy, while language updating is realized within modern institutional types of discourse. The present article describes language updating on the material of French commercial advertising.

About the authors

Irina Aleksandrovna Semina

Moscow State Linguistic University

Author for correspondence.
Email: isemfirs@mail.ru

Doctor of Philology (Dr. habil.), Associate Professor, Professor at the Department of French Lexicology and Stylistics Faculty of the French Language Moscow State Linguistic University

Russian Federation

References

  1. Etiemble, R. (1965). La langue de la publicité. Cahiers de la publicité, 15, 105–112. https://www.persee.fr/doc/colan_1268-7251_1965_num_15_1_4986
  2. Etiemble, R. (1966). Le français dans la publicité.
  3. Mikhnova, M. N. (2015). Frantsuzskaya Akademiya i ponyatiye norma frantsuzskogo yazyka v XVII veke = The French Academy and the concept of the norm of the French language in the 17th century. Scientific notes of Orel state university. Series: Humanities and social sciences, 1(64), 169–176. (In Russ.)
  4. Ponomareva, N. N. (2017). Nekotor•yye yavleniya otnositel’nosti i izmenchivosti literaturnoy normy vo frantsuzskom yazyke = Some phenomena of relativity and variability of the literary norm in the French language. Herald of KRSU, 17(9), 152–155. (In Russ.)
  5. Klokov, V. T. (2009). Sovremennyy vzglyad na yazykovuyu politiku Frantsii = A modern look at the language policy of France. Izvestiya of Saratov University. Philology. Journalism, 9(2), 41–46. (In Russ.)

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