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Translation Dominants of Fashion Industry Texts
- Authors: Volkova T.A.1,2, Rud D.D.1
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Affiliations:
- Linguistics University of Nizhny Novgorod
- Moscow State Pedagogical University
- Issue: No 11(905) (2025)
- Pages: 32-38
- Section: Linguistics
- URL: https://journal-vniispk.ru/2542-2197/article/view/353863
- ID: 353863
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Abstract
The article presents the study of translation dominants of English-language fashion industry texts and the analysis of the techniques of their representation in the target texts. Analyzing two fashion books belonging to the instructive subtype of fashion discourse, authors identify translation dominants common to both books (informativity, dialogic interaction, expressivity of communication, communicative strategies of manipulation and self-presentation) that can potentially be extrapolated to the fashion discourse at large, as well as translation dominants typical of each book in particular (source text recipient, discourse values, interdiscoursivity, metalinguistic function of communication).
About the authors
Tatiana Aleksandrovna Volkova
Linguistics University of Nizhny Novgorod; Moscow State Pedagogical University
Author for correspondence.
Email: tatia.volkova@gmail.com
Doctor of Philology (Dr. habil.), Professor, Professor at the Department of the English Language and Translation Theory and Practice, Linguistics University of Nizhny Novgorod; Professor at the Department of Translation and Communication Theory and Practice, Moscow State Pedagogical University
Russian FederationDaria Dmitrievna Rud
Linguistics University of Nizhny Novgorod
Email: darya.13.3@yandex.ru
Lecturer at the Department of the English Language and Translation Theory and Practice
Russian FederationReferences
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- Volkova, T. A. (2022). Diskursivno-kommunikativnaya model’ kak sistema determinant strategii perevoda = Discourse and communication translation model as a system of translation strategy determinants: Senior Doctoral thesis in Philology. Nizhny Novgorod. (In Russ.)
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