Mediatization of “Patriotism” Concept as a Factor in Creating a Unified Value-Orientational Space

Мұқаба

Дәйексөз келтіру

Толық мәтін

Аннотация

The study describes the mechanisms of mediatization of the linguocultural concept “Patriotism”. The focus of the analysis is on mechanisms of positivization and derogativization of interpretation in Russian media space. Based on the convergence of dialectical-relational, conceptual and content analysis illocutions and techniques for modifying the value-orientation space are identified. The components of the actual, interpretative and motivational layers, the retrotopic nature of the association of modern situations with precedent phenomena of the Great Patriotic War, factors of ideologizing the verbalizers of the concept “Patriotism” are specified. Retrotopic association and strategy for promotion related to the pole of “us” are the basis for positivization. The genitive metaphor of postpositional nomination of patriotism, synesthesia of mental-affective and somatic codes and neologization of composite derivation with negative semantics build basis for derogativization. The results of this study expand the concepts of pertinence-relevance correspondence within deep mediatization.

Авторлар туралы

Tatiana Borisova

Stavropol State Pedagogical Institute

Хат алмасуға жауапты Автор.
Email: ddis@bk.ru

Doctor of Philology (Dr. habil.),Professor, Head of the Department of Russian, Native Languages and Linguodidactics

Ресей

Aleksei Pechenyuk

Stavropol State Pedagogical Institute

Email: magronio@mail.ru

PhD in Philology, Associate Professor, Associate Professor at the Department of Russian, Native Languages and Linguodidactics

Ресей

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