Neologims through the Lens of Amplifying Media Agenda
- Autores: Temnova E.V.1
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Afiliações:
- MGIMO University
- Edição: Nº 5(899) (2025)
- Páginas: 84-90
- Seção: Linguistics
- URL: https://journal-vniispk.ru/2542-2197/article/view/297128
- ID: 297128
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Resumo
The objective of the research is to examine the role of neologisms in shaping the media agenda. Based on the issues of English and Russian media discourse, neologisms in crypto industry and digital finance produced using affixes such as -coin / -коин are identified. Also neologisms that denote concepts of artificial intelligence and digital technologies with a particular emphasis on the Russian term фиджитал are considered. In media discourse, neologisms play a particular role in shaping public opinion on novel items of social life and significant events through the lens of the commonly shared worldview, thus sculpting a new view of life. Constructing a mental frame by means of introducing neologisms, new meanings are attitudes shaped in media recipients, which eventually amplifies the media agenda.
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Sobre autores
Elena Temnova
MGIMO University
Autor responsável pela correspondência
Email: el.v.temnova@my.mgimo.ru
PhD (Philology), Assistant Professor, English Department #2
RússiaBibliografia
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