Normativity of virtual communication in the expression of a negative evaluation

The study is devoted to the problem of the virtual language communication normativity, namely the specifics of expressing a negative assessment. It is proved that the formation of the norm of language communication occurs in the system of taxa “norm – non-normal – anti-norm” (according to the concept of V.G. Kostomarov). It is substantiated that the virtual language communication normativity is not a direct reflection of the real language environment normativity, but is formed under the influence of the virtual environment communication stereotypes characteristics, which have significant differences from the current national communication stereotypes adopted in the Russian society. It has been established that a negative assessment in a virtual environment acts as a means of verbal aggression due to the absence of restrictions in the language means choice by which the intention of a negative assessment is verbalized in virtual communication situations that are aimed at achieving extralinguistic communication goals related to the communicant’s self-affirmation with the help language means of taxa non-norm and anti-norm, the exclusive right presumption to an interlocutor negative assessment (verbalization of the insult intention), the rejection of the opponent’s point of view, manifested in the absence of intentions of the interlocutors to seek a compromise. The results of the study allow us to state the special conditions presence for the formation of specific norms of language communication in a virtual communication environment.