The process of interaction between human and artificial intelligence in the mediaspace of a computer game

The purpose of study is to establish ethical standards for the interaction between a human and artificial intelligence in the media space of a computer game. The relevance of study is determined, on the one hand, by the active mediatization of various spheres of our life and the strengthening of the role of gaming communication practices in shaping the media landscape as a whole, and on the other hand, by the intensive development of artificial intelligence technologies and the problems that arise in connection with this in human – artificial intelligence communication in the media sphere. As the main research methods, the content analysis method, cross-analysis and the historical-functional method are declared, on the basis of which the key forms of interaction between artificial intelligence and human in different types of games are established, and an ethical standard for such interaction is proposed, which can be extrapolated to media communication in general. It is determined that the typology of the roles performed by artificial intelligence in games can be built on the basis of such features as the complexity, complexity and internal structure of artificial intelligence. It turns out that human – artificial intelligence relations are built mainly on the following types of interaction: hostile, controlling, conditionally friendly and friendly. As fundamental ethical norms of communication in the human – artificial intelligence link, postulates are proposed based on the principle of equality of participants in the communication process, when the issue of not only the safety of the player is considered, but also the safety of the artificial intelligence, which acquires features that fit the definition of a living one.