Mindset and Neological Worldview (on material of Tambov media)

An attempt is made to consider the traditional problem of “neologism as the Russian national language phenomenon” wider - “neologism as a mental process phenomenon”, which determines the world perception through the Russian native language categories and forms. On the material of the “Tambov Life” newspaper neologisms are considered in the context of the neological worldview, which is a complex of neological human knowledge about the world, verbalized with new words; it is established that being a substantial element of the language worldview, the neological worldview participates in the formation of mentality, reflecting the innovative components in the lexical system of the language. The fact is given that the journalese style finds in new words the voice of this striking features, such as the focus on the impact of the reader, than the individuality of human perception of neologism, the principle of relationship to him is formed, reflecting the mentality as a variable category.

neologism, neological worldview, Russian mindset, regional media