Media communications of charitable organizations in conditions of convergence and visualization

in the article, the author considers the influence of convergence and visualization in the process of implementing media communications of charitable organizations. The purpose of the article is to study the impact of convergence and visualization on the implementation of media communications of charitable organizations in the Russian Federation. The author considered the process of influence of digitalization of media and information technology, the impact of global trends in deregulation, changes in technology (primarily on the Internet), mergers and acquisitions, as well as the search for new markets for convergence and visualization in the process of implementing media communications of charitable organizations. The objectives include: 1) studying the concepts of "convergence" and "visualization" in the context of media communications of organizations; 2) disclosing the concept of "media communication" in a broad sense and in relation to application by charitable organizations; 3) to analyze the impact of convergence and visualization on media communications of charitable organizations. The hypothesis of the study is that convergence and visualization have a positive impact on media communications of charitable organizations. Research methods: comparison, analysis. The article reveals the essence of the concepts of "media communication", "convergence" and "visualization", identifies the features and characteristics of media communication of charitable organizations. The author draws conclusions about the positive impact of convergence and visualization on the implementation of media communication of charitable organizations.

media communication, media, convergence, visualization, television, Internet, charitable organizations