Journalistic content in social media

currently, social networks have become particularly popular in the media space. They are actively used in all corners of the world and reflect current events taking place in real time. Thanks to social platforms, information is quickly disseminated and made available to a wide audience. Under such conditions, the demand for journalistic content, which is presented in the form of a variety of information materials published on social media pages and covering a variety of topics, from politics and economics to culture and everyday life, has increased significantly. Journalistic content on social media directly reflects the growing demand of users to quickly obtain the information they are interested in, and the content and format of materials must meet the expectations and demands of the audience. For each topic and situation, a certain genre is used, which most effectively reveals the content of information and meets the needs of users. As part of this paper, the author conducted an empirical study to determine the most common genres of journalism in the popular social network VKontakte. Based on the analysis, the frequency of publications and the level of demand for each of the traditional journalistic genres, such as news, report, interview, commentary and analytical article, were determined. The results obtained made it possible to identify the peculiarities of content consumption by the audience of the social network, as well as to determine trends in changing user preferences for journalistic materials.

social networks, journalistic content, journalism, news