The implementation of evaluative connotation in the speech of ethnic TV presenters

this article is devoted to the study of the role of connotative vocabulary in ethnic television programs and its influence on the formation of a positive image of peoples. The study analyzed the lexical means used in the releases of the programs "Po sekretu vseyu svetu", "Zapretnyy Kitay" and "Nashi inostratsy" in order to identify evaluative connotations that contribute to the creation of vivid and positive images of ethnic groups. Theoretical approaches to the concept of "connotation", its emotional, expressive, evaluative and stylistic components are considered. As a result of the study, the main types of connotative vocabulary were classified: figurative and expressive means (epithets, metaphors, periphrases, comparisons, antitheses), syntactic constructions (series of homogeneous members, exclamatory sentences) and vocabulary with an alien stylistic coloring (colloquial expressions, jargon). An analysis of examples of the use of these means, allowing the formation of the image of an ethnic group, its culture and life, was carried out. The findings demonstrate that connotative vocabulary plays an important role in creating an emotional expressive image of a people and a tolerant perception of ethnic information among the audience, contributing to the development of interethnic dialogue and mutual understanding.

connotative vocabulary, melioration language means, ethnic TV programs, image of the people, interethnic journalism