Theoretical aspects of advertising projects in the field of tourism and recreational activities

the article analyzes practical experience in organizing advertising projects for recreational activities. It examines issues related to agitation and popularization of the population for an active lifestyle during vacations, children's vacations, as well as the use of free time from work for holding various events and classes related to recreational and sports activities. The essence of an advertising project, its functions and qualities, which are of primary importance for determining the goal and objectives of advertising activities, choosing the most appropriate strategy and tools to achieve them, are determined. The classification of advertising projects in recreational activities is studied, the diversity of which makes it possible to transmit a variety of information to consumers of recreational services through various communication channels. A detailed analysis of internal and external factors that are directly related to the development of an advertising project layout and directly affect the effectiveness of its final product is carried out. A number of recommendations are offered related to the launch of information campaigns or educational projects that can be aimed at increasing awareness and interest of some consumers in sports.

advertising project, recreational activity, tourism, marketing, recreation sector, tourism and recreation services, advertising campaign, advertising product, advertising strategy, organization's activities