Formation Specifics of Language Personality in a Multicultural Environment

The article considers the specificity of modern linguistic personality formation in KabardinoBalkaria, a social space of which develops as a multidimensional and multifaceted multicultural environment characterized by the expansion of the boundaries of cultural communication; updating the cultural significance of belonging to “the Russian world”; the intensification of tendencies towards the assertion of national identity; the proliferation of ideas and views faith communities; expansion of the modern media discourse, activation of the processes of information intensity and mass digital accessibility, which generally forms the media culture of society, etc. It is noted that in the multicultural space of the Republic, the culture of Russian society with the basic culture of the Russian people, the national cultures of the titular peoples (Kabardins and Balkars), and religious (mainly Islamic) culture occupy dominant positions that determine the cultural preferences of the modern language personality, the formation and development of which is significantly influenced by social, ethnic and psychological factors.