Personal qualities of a successful leader in the modern age of digitalization

context and relevance: digitalization, due to the setting of significantly more complex tasks for management systems at all levels, requires a revision of management models and approaches to management, including approaches to leadership and management of organizations. The use of new technologies allows improving the organization of work, increasing the quality of products and customer service, production efficiency and much more. To digitalize a business, the company's management must develop a digital transformation strategy, implement new solutions, and monitor information security. Objective: To identify the personal qualities of a successful leader in the modern age of digitalization. Hypothesis: The quality of management depends on the set of personal qualities of the manager. Methods and materials. The study was conducted on the basis of the IT company Yandex, as well as a number of statistical materials of Moscow. The main research methods used were theoretical analysis of found literature, systematization, generalization, as well as quantitative and qualitative data processing. Results: The results showed that management effectiveness depends on the set of personal qualities of the manager. Conclusions. During the research, the relationship between the type of management of the manager, the set of his personal characteristics and the successful functioning of the companies was traced.

digitalization, leadership qualities, management, efficiency, personal and corporate competencies