Psychological strategies for managing youth attention in mass communications in social media

the article examines psychological strategies for managing the attention of young people in the context of mass communication in social media. It analyzes the role of visual content, narrative strategies, personalization, and interactivity in generating interest and engagement among young people. The study is based on the analysis of sociological survey data, content analysis of social media, and research findings. The results show that effective attention management requires a comprehensive approach that combines visually appealing content, emotionally engaging narratives, personalized messages, and interactive elements. The findings have practical significance for developing communication strategies in marketing, advertising, education, and social work aimed at improving the effectiveness of interaction with young audiences in social media.

social media, young people, attention, psychological strategies, visual content, narrative, emotional engagement, personalization, interactivity, mass communication