Protection of intellectual property in the cross-border space during foreign economic activity

globalization often leads to the blurring of economic boundaries today. Global brands are rapidly conquering markets across various countries. However, controversial discussions persist regarding the protection and defense of certain intellectual property (trademarks, inventions, industrial designs, and others), which are inextricably linked to cross-border business. The protection and defense of intellectual property is based on the principle of territoriality. For example, if a trademark is protected nationally in the Russian Federation (hereinafter referred to as the "RF"), it will not be protected in China or other countries. Such situations pose certain difficulties when conducting cross-border business. It is important to understand that entities must confirm their rights to certain intellectual property by registering them internationally and nationally or through other accessible means. This procedure can help avoid numerous problems, such as patent trolling, cybersquatting, legal conflicts, loss of income, and others. Due to the lack of a systematic understanding of the "circulation" of the results of intellectual activity in cross-border entrepreneurship, this topic is becoming relevant and in demand, both in the legal community and directly among the entities involved in the implementation of this activity.

intellectual property results, cross-border business, international private law, trademarks, patents, Madrid system, licensing agreement, copyright