Adapting marketing models for supplementary education services for children: a practical approach

in the context of the dynamically developing field of supplementary education services for children, effective marketing becomes a key success factor for educational organizations. The aim of this article is to adapt Christopher Lovelock's service marketing model (8Ps) to the specifics of the supplementary education sector for children, supplementing it with practical recommendations for specialists. The research methods included a systems analysis, which allowed for the structuring and adaptation of all eight elements of the model (product, place, price, promotion, people, process, physical evidence, and relationship management) to the characteristics of supplementary education for children. The scientific novelty lies in the adaptation and application of a comprehensive service marketing model to the specific field of supplementary education for children, while the practical significance consists of providing concrete tools and recommendations for marketers working in this area. The article contributes to enhancing the effectiveness of marketing strategies and improving the quality of services provided in the field of supplementary education for children.

service marketing, supplementary education for children, Lovelock's 8Ps model, systems analysis, practical recommendations