CHARACTERISTICS OF CORPORATE LANGUAGE COURSES

It is devoted to the characteristics of corporate language courses which main aim is to meet the needs of corporate students and make their learning more effective. The necessity of life-long learning of adult students and in this regard states the importance of corporate teaching and learning, the notion of corporate teaching and learning and outlines its main characteristics, strategic aims and tactical objectives are defined. On this basis the characteristics of corporate language courses are identified and a definition to a language corporate teaching programme is given, where the adjustment of language programmes to the needs of corporate clients is considered as highly important. Different classifications of forms, methods and technologies of corporate learning and teaching in general are also presented and on this basis the most effective forms, methods and technologies of language corporate learning and teaching are identified. Regarding these forms, methods and technologies, special emphasis is put on “same background” and “mixed background” forms of corporate learning and the advantages and disadvantages of each form are outlined, where “same background” form is considered to be more effective in terms of language corporate learning. In addition, in accordance with goals and objectives of language corporate learning and teaching its traditional and innovative forms, methods and technologies are outlined. The question of employees’ motivation to learn is also raised, where external motivation is defined as dominant and less effective than internal motivation, which in turn is to be developed.

corporate students, corporate teaching and learning, strategic aims, tactical objectives, language corporate teaching programme, forms, methods and technologies of language corporate teaching and learning, external and internal motivation