Digital Systems in Public Policy and Urban Planning: Lobbying, Examples, and Recommendations for Further Application

The use of digital systems in the face of growing global competition is one of the most important trends in the development of both corporate and public governance worldwide. Hence, the key task of the article is to analyze the specifics of the implementation and optimization of digital management systems in terms of minimizing political and economic risks. A comparative analysis of various cases clearly demonstrates that even lobbying for the introduction of digital planning and management systems can have both a positive and negative impact on government policy, depending on the specific situation. However, the demand for their use in state institutions at the federal and regional levels is only increasing every year, which opens up opportunities not only for potential customers, but also for performers and developers of digital systems. The authors prove that the deployment of innovative management technologies plays a crucial role in shaping the competitiveness and profitability of a company in both the public and private sectors. As an example, the authors consider options for implementing an enterprise resource planning system (ERP systems or Enterprise Resource Planning, i.e. a software solution that integrates the various business processes and functions of an organization into a single system), which led to failures due to a number of factors. On the other hand, examples of successful implementation of digital transformation projects in Russia are presented and a list of factors worth paying attention to when implementing urban planning projects in order to avoid financial losses in the future is given. The introduction of digital management systems in the practice of functioning of the unified system of public authority of the Russian Federation is an important step towards improving the management of public resources and improving the efficiency of government structures in general.