GROW ROST: how to ensure productivity growth to the second power

The article discusses the possibilities of the integrated application of the GROW coaching model and the ROST Automated Diagnostic Complex, developed on the basis of the All-Russian Research Institute of Labor of the Ministry of Labor of Russia. The study is based on the hypothesis that the integration of the ROST Automated Diagnostic Complex into the GROW model will allow managers to take a deeper look at the business development and improvement as well as at the goals that they set in working with personnel. The processes of identifying the potential for growth in company's efficiency and productivity were the object of the study. Diagnostic tools used in coaching sessions were the subject of research. Research methods are as follows: literary sources analysis, comparative analysis, a systematic approach, the method of induction in the formation of hypotheses and the synthesis of proposals according to the results of the conducted research. The author describes a possible method of applying the ROST Automated Diagnostic Complex in business coaching sessions. The practical application of this technique will improve the efficiency of coaching, and, consequently, the company productivity. In addition, the application of the ROST Automated Diagnostic Complex in connection with the GROW model will provide a more extensive analysis of the factors that prevent the company from using the available resources at minimal costs, and will also allow finding more effective steps to implement the insights received into work. The novelty of the proposed solution is determined by combining academic approaches to labor productivity management with modern coaching tools of an individual and business potential development.

coaching, business coaching, company coaching, result-oriented labor system, Automated Diagnostic Complex "ROST", increasing labor productivity, labor productivity diagnosis