Integrating Corporate Social Responsibility into the Digital Environment of Sports Marketing

In the article, the author reveals the content of the processes of activation and integration of key aspects of corporate social responsibility in the digital marketing strategy of leading entities of entrepreneurial and commercial activity in the sports industry. The relevance and practical significance of this study is determined by the need to rethink and reassess socially-oriented communication methods for the purpose of subsequent comprehensive adaptation of the target consumer audience to the changing digital landscape of the sports market. To achieve the stated goal of the study, the author uses the following scientific methods in the work: data analysis, measurement, abstraction, comparative characteristics, systematization. The result of the study is a scientifically substantiated conclusion that in the modern world, where digital technologies play a key role in the daily lives of consumers, industry sports companies and brands need to adapt and adjust to completely new requirements of business and industry economics, primarily in the context of updating sustainable development factors such as environmental protection, corporate social responsibility, digital transformation of the sports industry.