Media trajectory of support for youth policy initiatives

the article corresponds to the ever-deepening interest of modern communication studies in the specifics, forms, techniques, and results of targeted speech impact on the addressee representing a certain segment of the mass audience. The object of the study is strategically directed media communication, synchronizing well-realized modal meanings, presented in communicative trajectories reflecting the purposeful speech activity in the media of a multitude of subjects implementing a common, synchronized communicative strategy conditioned by state youth policy. The empirical basis of the research is the media texts accompanying the publication of the Federal Law "On Youth Policy in the Russian Federation" (2020), the preparation and holding of the First Congress of the Russian Movement of Children and Youth (October 18-20, 2022), representative speech actions aimed at communicating information related to one event from the discourse about youth, but solving different communicative tasks, embodying different components of a specialized communicative trajectory: communicative support of a separate line of activity; communicative support of an event/event; making a managerial decision. The main conclusion: the process of developing a special communicative trajectory should involve professionals who are able to realize and concretize the goals facing the subject of communication, present the necessary information, identify and neutralize the mistakes made in communication, failures, interference and noise, overcome the installation of using classical information media genres, focusing exclusively on Western European patterns formed at the turn of the century. The main conclusion: the process of developing a special communicative trajectory should involve professionals who are able to realize and concretize the goals facing the subject of communication, present the necessary information, identify and neutralize the mistakes made in communication, failures, interference and noise, overcome the installation of using classical information media genres, focusing exclusively on Western European patterns formed at the turn of the century. In the future, the described speech model of information support for youth policy, while neutralizing the identified problems and shortcomings, may affect the development of a mechanism that constantly supports the political efforts of the state in relation to youth.

youth policy, media support, trajectory, direction, event, decision