Use of artificial intelligence technologies in higher education in the media field

the object of the study is artificial intelligence technologies used in the system of higher education for future media professionals. The purpose of the study is to conduct a comprehensive analysis of the current state, trends and prospects for the use of artificial intelligence technologies in the system of higher education in Russia, to identify problems and opportunities for the automation of processes in education, and to forecast the further development of the AI segment. The article presents an overview of the key practices of using robotic technologies in education, including advertising and journalism. In addition, the authors have reviewed artificial intelligence technologies and the prospects for their development in the future. Based on the data obtained, the authors made a forecast about the future of Russian education in the era of neural networks. The relevance of the study lies in the fact that digitalization in all spheres has determined the need to master new interactive technologies and computer programs, without which students will lose their positions in the labor market in the 21st century. In addition, statistical studies were analyzed, based on which it was concluded that education specialists are interested in the application of artificial intelligence technologies in their activities and are already actively using them.

media, journalism, neural networks, artificial intelligence, education, higher education, pedagogy