The current state of mass media

introduction: the modern business press demonstrates a number of characteristic features. It is increasingly refocusing on online formats, offering operational information and an analysis of the economic situation. The publications strive for a more practical focus by providing solutions and advice for businesses, as well as actively using modern technologies to expand the audience and engage readers through mobile applications, social networks and interactive services. The purpose of the article. The article examines the key social roles of business media, as well as their impact on both entrepreneurial activity and society as a whole. The contribution of specialized publications to the creation of a favorable environment for productive cooperation between all sides of the market is studied in detail. Tasks. The main theories explaining the relationship of business publications with other players in the information industry are outlined, and the current directions of its evolution are identified. Methods. The assessment took into account compliance with current trends in the business periodicals market and the completeness of the definition. The research hypothesis. Modern Russian business publications are of considerable interest to linguists studying the language of mass media. Conclusions. This work is devoted to a functional analysis of the language of the modern business press, emphasizing its role as an important form of business communication while simultaneously noting its distinct emotional overtones. Results achieved. Specialization is a significant trend: many publications focus on specific industries or niches, meeting the needs of a narrow target audience. At the same time, regional publications, adapted to the local market and business needs, remain important.

mass communications, the information market, business journalism, and media functions