Features of popular science topics as a priority of the media policy of Russian Federal Universities

the purpose of the presented research is to trace and identify the extent of the presence and nature of popular science information in the Russian university media policy. The priority scientific tasks facing the authors are to determine the types and types, thematic areas, structural and meaningful organization of media texts. Attention is drawn to a wide range of media content: textual specifics, multimedia and visual means. The authors of this article focus on the scientific theoretical and applied developments and research of leading international and Russian scientists. The author's approach to the study of this type of content, its impact on the virtual and real space of interaction, communication and consolidation of social forces, primarily the student community, is proposed. University information policy is considered in the context of the creation, dissemination and influence of popular science media products. The presented media research covers the information resources of the largest federal universities – Kazan (Volga Region) and the Far East ones. The choice of these universities is dictated by the indicators of efficiency and effectiveness of their activities: they have significant scientific and educational potential, a powerful material and technical base, have a solid international reputation, implement a wide range of large-scale research and, most importantly for us, have the structure of corporate media structures. The authors identify and study the key elements of the formation and implementation of an effective information policy by an educational institution through media products. The content of various sections of the websites of universities, as well as the mass media produced by them, is being investigated. The presented material will be interesting and useful for representatives of the university community.

university, information media policy, media content, popular science journalism, press service, federal University