METAPHORICAL REPRESENTATION OF IDENTITY IN THE HEADLINES OF ENGLISH-LANGUAGE MEDIA DISCOURSE
- Authors: Mosyagina M.S.1
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Affiliations:
- Ogarev National Research Mordovia State University
- Issue: Vol 47, No 1 (2025)
- Pages: 73-79
- Section: NATIONAL LANGUAGES OF FOREIGN COUNTRIES
- URL: https://journal-vniispk.ru/2542-1077/article/view/294552
- DOI: https://doi.org/10.15393/uchz.art.2025.1131
- ID: 294552
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Abstract
This study analyses the metaphorical representation of identity in the headlines of English-languagemedia discourse, with particular emphasis on metaphorical models with the target domain “IDENTITY”. The relevanceof the topic is driven by the growing interest in studying media as a powerful tool for shaping public consciousness andconstructing socially signifi cant concepts, such as identity. The aim of the research is to identify and systematize themetaphorical models used to represent identity in the headlines of English-language media. Cognitive analysis and linguisticinterpretation of media texts are employed in this study. The research corpus includes 47 headlines from leadingEnglish-language publications (The Guardian and The Independent), selected based on their popularity and infl uence.The fi ndings of the study show that identity is often metaphorically represented through images of a mask, journey, loss,building, and territory, refl ecting the dynamic and multi-layered nature of this concept in media discourse. The mainconclusions are that metaphors play a key role in shaping readers’ perception of identity and that media discourse actively uses these metaphorical models to manipulate public opinion. This study makes a contribution to media discourse linguistics and cognitive linguistics, deepening the understanding of the role of metaphor in contemporary media space.
Keywords
About the authors
M. S. Mosyagina
Ogarev National Research Mordovia State University
Author for correspondence.
Email: mmashamos@yandex.ru
Cand. Sc. (Philology)
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