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FEATURES OF MULTIMODAL COMMUNICATION IN THE GENRE “LETTER TO THE EDITOR”
- Authors: Ivolgin A.V.1
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Affiliations:
- Moscow State Linguistic University
- Issue: No 8(889) (2024)
- Pages: 60-68
- Section: Linguistics
- URL: https://journal-vniispk.ru/2542-2197/article/view/298478
- ID: 298478
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Abstract
The article is focused on the interaction of verbal, visual, and audial modes of communication for creating an argumentative space of a letter to the editor. The analysis of letters from The Economist has shown that images accompanying the text perform several important functions, including the aesthetical and the structural ones; building up on them is the positioning of logical stresses and pauses when providing a voice-over. It is worth noting that the resulting argumentative effect might be used for ethically dubious purposes.
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About the authors
Alexander Valerievich Ivolgin
Moscow State Linguistic University
Author for correspondence.
Email: Xavok@yandex.ru
Senior Lecturer at the Department of English Stylistics of the Faculty of English, Senior Lecturer at the Department of Rare Languages Teacher Training
Moscow State Linguistic University
References
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