Features of educational and enlightening online video content in Russia

INTRODUCTION. The active development of the audiovisual sector of new media and its integration into the system of educational and enlightening practices makes the issue of specifying the key features of modern online educational and enlightening video content relevant. The purpose of the study is to attempt to give a systemic description of this type of content.MATERIALS AND METHODS. The object of the study is educational and enlightening video content presented in the Russian-language sector of the Internet. The chronological framework of the study is 2022–2023. The key research methods are comparative-typological, historical-functional, and textual.RESULTS AND DISCUSSION. Despite significant overlaps in the area of implemented functions, educational and enlightening content are not identical. The former is usually offered by educational organizations in a structured form with a clearly defined goal of forming specific knowledge, skills, and abilities. The latter is content aimed at satisfying the user’s interest or curiosity in a particular area, offering information of interest to the user for the purpose of self-development and not aimed at forming specific knowledge, skills, and abilities. These types of content have significant differences in such typological features as goal setting, audience focus, genre and thematic content.CONCLUSION. The study revealed significant differences between educational and enlightening online video content, which generally consist of the fact that educational content largely copies educational genres and formats, and also gravitates toward classical video formats, while enlightening content is more focused on approaches developed in video blogging.