Vol 10, No 4 (2024)

INTRODUCTION. The relevance of the study is due to the need to study the linguistic methods of categorization of socially significant fragments of the external world and different types of discourse. The purpose of the study is to identify epithets characterizing the game of the Russian national team and its rivals at the 2018 FIFA World Cup; to determine the composition of their thematic groups and subgroups, as well as linguistic means that are carriers of the characteristic nomination, in the process of lexical, grammatical and functional categorization of linguistic units.MATERIALS AND METHODS. The subject of the study is a feature nomination (epithetation) as a way of categorizing sports (football) discourse based on the material of the journalistic book by the Russian sports journalist I.Ya. Rabiner “Team-2018: Champions of Our Hearts”. During the analysis of the linguistic material, the method of continuous sampling, contextual analysis, the method of semantic-cognitive analysis, the modeling method, and the statistical method are used.RESULTS AND DISCUSSION. In the process of lexical and functional categorization of characteristic words (epithets), two thematic groups were identified: 1) epithets characterizing the game of the Russian national team; 2) epithets characterizing the game of the opponent. Each group is represented by several subgroups. Cases of interaction of epithetization and metaphorization were revealed, demonstrating the transition from one conceptual area to another (crazy blow, aggressive football, iron penalty). In the process of grammatical categorization of epithets, means of expressing the characteristic nomination (adjectival and adverbial vocabulary) and 8 structural models of epithet complexes were determined.CONCLUSION. According to statistics, the number of epithets characterizing the play of the Russian national team is 5 times greater than the number of epithets characterizing the play of the opponent; the number of subgroups of the first thematic group is almost 2 times greater than the number of subgroups of the second thematic group. Such quantitative indicators reveal the ethnocultural and personal features of the linguistic understanding of a fragment of the world and emphasize attention, special interest in national (Russian) realities. Many epithets characterizing the play of the Russian national team have a positive connotation (wonderful attack, united, integral, brotherly play, excellent defender), in contrast to epithets with a negative connotation characterizing the play of the opponent (terrible, panicky play, empty, slow and clumsy players).

INTRODUCTION. The purpose of the study is to determine, based on a questionnaire, the role and adaptive capabilities of women’s nominations by profession and in the modern Russian language.MATERIALS AND METHODS. The research material consists of 50 questionnaires received during a survey of students at Altai State University, as well as literary texts presented in the National Corpus of the Russian Language. The following methods were used: questionnaires; continuous sampling method; word-formation, comparative, quantitative analysis.RESULTS AND DISCUSSION. It was revealed that the acceptability of gender neologisms is supported by both the social significance of nominations by profession in the feminine form (symmetry, clear indication of the person's gender) and the facts of natural language development. The unacceptability of using such nominations is based on the healthy conservatism of a significant part of the respondents and the desire to preserve established norms and traditions. A variety of wordformation suffixes used to create feminine forms from masculine professional names was revealed.CONCLUSION. The results of the survey allow us to state that gender nominations of women by profession are a fact of the modern Russian language, requiring close attention and study both in the functional, word-formation, and sociolinguistic aspects.

INTRODUCTION. Philological study of texts is a new step in studying the entire repertoire of the fairy tale fund in a wide comparison with the texts of other works. Philologists, writers, screenwriters use the concept of V.Ya. Propp and the methodology of A.J. Greimas in modern text theory. Close attention is paid to the concept of actant, actant model and basic functions in fairy tales, which are important for constructing the plot of any text, building a scheme of functional characters. The purpose of the study is to compare the characters of the author’s fairy tale by P.P. Bazhov “The Malachite Box” with the Ural folk tale “The Stone Bowl”.MATERIALS AND METHODS. By means of functional analysis, based on the concept of the famous Russian philologist, folklorist V.Ya. Propp (1895–1970) and actantial analysis, developed by the French linguist, philologist  A.J. Greimas (1917–1992), we can see the structure of the fairy tale text, identify its actantial model and describe its specificity, which reflects the culture of the people.RESULTS AND DISCUSSION. The results obtained during the study have added to the body of achievements in folklore studies and linguacultural studies. The philological method of identifying actant models used in the work allows scientists to better see the cultural specificity of the Ural people. The methods of work can be used to study not only folklore texts, but also for authorial works.CONCLUSION. The research of V.Ya. Propp and A.J. Greimas allows us in our time, using the seven-character scheme of V.Ya. Propp and the actant model of A.J. Greimas, to analyze any text, designating the meanings of actants and their functions. The conclusions of this study can be used in the process of teaching the Russian language in classes on folklore and philological analysis of the text.

INTRODUCTION. The relevance of the study of the works of the great Russian poet G.R. Derzhavin, whose state activity is associated with the “Tambov period” in his poetic work, consists in the development of literary Tambov onomastics. The onomastic space of the poet's works reflects the cultural context of the Russian language, culturally marked proper names that perform the communicative function of the language, without which adequate communication between representatives of contacting linguacultures is impossible. The purpose of the study is to reveal the prototypical uniqueness of a proper name using the example of the poetonym Plenira in the works of G.R. Derzhavin.MATERIALS AND METHODS. The research material was the poems of  G.R. Derzhavin, which present the anthroponym Plenira, reflecting a bright poetic image and symbol of love and loss of a beloved woman in Russian literature. The study used a descriptive method, which consists in the consistent collection of anthroponymic material used in the works of G.R. Derzhavin; contextual and stylistic analysis, semiotic approach.RESULTS AND DISCUSSION. Using the example of the anthroponym Plenira, an idea is given of the prototypical function of the anthroponym, which is fundamental when considering the name of a character in a literary text.CONCLUSION. It has been established that the prototypical function of literary anthroponyms, closely connected with the thinking and mentality of a native speaker of Russian, contributes to the deepening of the theory of the functional potential of onomastic categories, rather than other functions of onyms. 

INTRODUCTION. Recently, the peripheral categories of onomastics have become the object of onomastic research, which include the name of the proper bridge – gephyronyms. This term is not noted in the most famous Dictionary of Russian Onomastic Terminology by N.V. Podolskaya. Being a meaningful independent unit of knowledge in the onomastic consciousness of native speakers, gephironim exist in a system-centric form and in an anthropocentric dimension, implementing the urban text. Understanding the essence of the toponym as a text goes back to the ideas  of M.V. Gorbanevsky, who believed that the versatility of the components of a toponym is related to the toponym-text. The purpose of the study is to consider the spatial locus of the city of Samarkand based on the material of gephironim texts, which can unfold and represent known extralinguistic and cultural knowledge, representing the city-text.MATERIALS AND METHODS. The following methods are used in the study: observation, semiotic and semantic analysis, interpretation method. Empirical context of the study of – gephyronyms of Samarkand, recorded on the city map and in reference books, which are the object of scientific interest of the author.RESULTS AND DISCUSSION. A person fills the space of the city with specific toponymic units involved in the formation of the urban text, which allows “to read” the city. The coherence and integrity of the urban text are formed by toponyms-texts, the meanings of which include the following components: address, chronological, historical and cultural, local history, national-cultural, text, and this series remains open.CONCLUSION. Certain properties of the Samarkand text are reflected in toponym texts. Since any toponym performs an iconic function and urban semiotics is intertextual, each individual toponym-text enters into an intertextual relationship with another toponym-text, forming an urban text with onomastic information. 

INTRODUCTION. The relevance of the study is due to the need for a comprehensive approach to the analysis of the work of one of the leading figures of Russian futurism, Vasily Vasilyevich Kamensky. Actor, writer, editor, aviator, circus artist, artist, organizer of literary and stage space. All these talents converge in the focus of the poet. And it is necessary to follow the poet in his searches in order to rediscover him. The purpose of the study is to identify the features of the poetics of V. Kamensky, a key figure in the history of the Russian avant-garde.MATERIALS AND METHODS. The research material is the poet’s works, primarily of an innovative nature, in which he, relying on the traditions of his predecessors, makes a breakthrough to new possibilities of the sound of the word in combination with visual solutions. The analysis of the texts is based on linguistic poetics, as well as art criticism approaches and the transformative method of research of avant-garde texts developed by the author of this article using biographical materials and memoirs.RESULTS AND DISCUSSION. It is shown that the basic foundation for V. Kamensky is deep rootedness in Russian culture (folklore, poetic traditions of different levels). It is on the basis of this foundation that V. Kamensky, V. Khlebnikov, V. Mayakovsky search for new forms. Avantgarde transforms, but does not destroy. V. Kamensky’s passion for the latest technical achievements (aviation, telephone, radio, printing techniques, building materials) also brings its own characteristics to his creative workshop. V. Kamensky is a pioneer of Russian visual and sound poetry.CONCLUSION. The study, based on a comprehensive examination of the poet's creative laboratory and his associates, is addressed to a philological and cultural audience. It demonstrates the possibilities of convergence of methods in the analysis of innovative poetic structures. The results of the study can be used both in theoretical developments and in pedagogical practice.

INTRODUCTION. The Spanish plot forms an important symbolic, semantic and artistic layer of the Grand Inquisitor Legend by F.M. Dostoevsky. The purpose of the study is to identify and analyze the typological similarity of the Spanish King Philip II (1527–1598) and the Grand Inquisitor Dostoevsky in the context of the author’s idea of the “Legend”.MATERIALS AND METHODS. The object of the study is the insertion parable of Ivan Karamazov in F.M. Dostoevsky’s novel “The Brothers Karamazov”, as well as handwritten editions and rough sketches for the “Legend”. The methodological basis of the research includes the comparative historical method, cultural-historical and system-typological analysis.RESULTS AND DISCUSSION. The study revealed the presence of a complex typological correlation between the image of King Philip II, attested by historical literature, and the artistic image of the Grand Inquisitor of the Legend. The characteristics of both characters, such as despotism, pride, amoralism, fanaticism, asceticism and recluse, go back to two basic categories that build the life and behavior model of the characters – godliness and the will to power. In the context of Dostoevsky’s anti-Catholic polemic, such similarity of portraits (spiritual constitution and psychological type) of the Inquisitor king and the Grand Inquisitor acquires special significance.CONCLUSION. The revealed typological correlation between historical and artistic images suggests that the Inquisitor King Philip II, as an iconic character in Spanish history, served as one of the prototypes of the main character of Dostoevsky’s “Legend”.

INTRODUCTION. The research is devoted to the study of genre-thematic and narrative peculiarities of Yuz Aleshkovsky’s story “Death in Moscow”. The purpose of the work is to reveal the specifics of thanatological discourse and discourse of political and ethnic anecdote, which form a peculiar poetics and aesthetics of fantastic and mystical narrative.MATERIALS AND METHODS. The material of the study is the little-studied Yuz Aleshkovsky’s novella “Death in Moscow” (1985). The key method is the method of holistic analysis of the artwork, and we also used the motive and narrative approaches.RESULTS AND DISCUSSION. It is established that the central plot episodes of the story perform a carnival function, while the artistic methods determine the author’s strategy. At the narrative level, it is embodied in the interchangeability and identity of thirdperson and first-person narration as a minuscule technique and the alleged “removal” of the author’s mask in the use of stream-of-consciousness techniques. At the plot level, these are inserted anecdotes and short stories that satirically depict images of Soviet power, motifs of death, antipochevanism, and cosmopolitanism.CONCLUSION. In Yuz Aleshkovsky’s story, the technique of reducing the images of Soviet power to the realm of material and corporeal bottom becomes not only a leading technique, but also acquires a ritual sacredness: on the one hand, the writer restores the balance of mythological and everyday life, public and private, near and far. On the other hand, in opposition to the official mythology, he creates his own mythology – the mythology of the folk anecdote, a novel-anecdote, devoted to the laughing comprehension of the death of the dying and dying Soviet state.

INTRODUCTION. The study is devoted to identifying the artistic technique “genre hybridity” in the novel “My children” by modern Russian writer Guzel Shamileevna Yakhina. The purpose of the study is to identify the hybridization of the genres of the novel “My Children”, analyse the approach to its implementation, comprehend its meaning and the effect on the formation of the author’s creative style.MATERIALS AND METHODS. The research material is the novel “My Children” G. Yakhina, winner of the national literary award “Big Book” in 2019. When analysing the text of the novel, a phenomenological approach, a method for reconstructing the artist’s work and his art, and textual analysis are used.RESULTS AND DISCUSSION. It is revealed that the text of the novel describes historical events with the help of artistic techniques characteristic of folklore genres of fairy tales and legends, and shows the essence of real history against the backdrop of fantastic flavor. “Genre hybridity” manifests itself due to the fact that the fairy-tale plots present in the text of the work play a special role, they begin to come true “in the opposite direction”. It has been established that the work reflects the author’s handwriting in the depiction of an object in the novel (Germans of the Volga region) against the background of the “ebullient era” with mythological elements, as a result of which the depth of the work’s meaning increases.CONCLUSION. It has been established that the use of genre hybridity in the novel by G. Yakhina “My Children” helps overcome the contradiction between reality and romance, historicity and fiction, providing readers with a variety of aesthetic experiences.

INTRODUCTION. The active development of the audiovisual sector of new media in a highly competitive environment suggests that content authors are actively working on developing means of attracting and retaining the audience’s attention to a specific work. This process is especially vividly realized in personalized video blogs of the demonstration type, where the author, as a rule, remains one-on-one with the audience. Therefore, it seems appropriate to analyze the means that video bloggers use in their works in order to ensure their popularity.MATERIALS AND METHODS. The empirical basis of the study was formed by publications on the channels “The Kate Clapp” and “Sasha Spilberg” on the YouTube platform from September 1, 2023 to September 1, 2024. The study was carried out based on textual, comparative-typological methods and the method of content analysis.RESULTS AND DISCUSSION. In the course of the study, we came to the conclusion that bloggers work extremely actively with both visual and auditory submodalities. Frequently used visual submodalities include location, size, playing with color, and the use of graphic elements. Auditory submodalities include volume and alternation of speech, music, and noise. We also managed to establish a relationship between the frequency of using visual and auditory submodalities: as a rule, a blogger who actively works with one more often turns to the other. The most popular submodalities are those common to online video content and traditional television. However, in the field of video blogging, their concentration in a work is, on average, higher than on a television screen.CONCLUSION. Submodalities allow the blogger to attract and hold the audience’s attention to the work. The study managed to establish a correlation between the frequency of submodalities and the degree of audience interest in a video fragment: in episodes where the concentration of submodalities is higher, a surge in user interest in media content is noted.

INTRODUCTION. Nowadays SMM strategies are an effective tool for promoting not only business, but also journalistic text. The subject of the study is tools for promoting a news TV channel on the social network VKontakte. The purpose of the proposed study is to use the example of analyzing the SMM strategy of the “Russia-1” account to identify the features of promoting news TV channels on the social network “VKontakte”. Attention is focused on the promotion tools used by the TV channel. The authors systematize the identified tools and clearly show the results of their use. The results obtained during the study may be useful for organizing the work of SMM specialists to improve the efficiency of media editorial offices.MATERIALS AND METHODS. The research materials were publications on the social network “VKontakte” in the account of the news channel “Russia-1” for the period from December 1 to December 31, 2022. The main research methods were: description, analysis, observation, comparison, content analysis.RESEARCH RESULTS. Promotion tools are considered and their importance in promoting a TV channel account on the social network VKontakte is determined. The article outlines the practical application of each tool.CONCLUSION. The findings enable users to get acquainted with the capabilities of the social network and help develop an individual strategy for its use.

INTRODUCTION. Building effective communication with the target audience through media texts is a relevant technique of interactive interaction. The correlation of methods of interactive communication with a regional audience and the functional purpose of elements of a social media media text is studied. The purpose of the study is to substantiate the convergence of the functionality of interactive methods of communication with a regional audience in media texts of social media. The theoretical novelty of the work lies in identifying the convergence of the functionality of media texts, in introducing the concept of “landing” of media content into scientific circulation.MATERIALS AND METHODS. The theoretical basis of the study was the works of L.R. Duskaeva, E.A. Zvereva, A.A. Kazakov, N.I. Klushina, A.M. Shesterina on the use of interactive techniques in media texts. The most comprehensive Tambov communities on VKontakte and Telegram channels were selected as an empirical base. The study used the method of content analysis of social media texts for 2023-2024.RESULTS AND DISCUSSION. The following conclusions were formulated in the course of the study: 1) each speech technique performs several functions, which indicates the convergence of the functionality of media texts; 2) speech techniques of interactive communication in synthesis with technical means demonstrate effectiveness; 3) speech techniques are a manipulative means, and technical means are used to implement media communication tasks.CONCLUSION. Interactive speech techniques in media texts allow to influence the user, involve him in the news item and form a certain opinion about it, motivate to leave a social reaction to the media content. This gives the authors the opportunity to make the platform more recognizable and interesting, as well as to increase the effectiveness of the community.