Free search of equivalents in translation of environmental terms with allowance for the resemantization

Abstract

To find an equivalent in translation considering the process of the replacement of the content of a linguistic sign by a new meaning, specially created to nominate concepts in ecology (process of resemantization) search techniques are considered. We analyze the use of environmental terms in oral and written texts of journalistic style, popular-science and advertising, devoted to the problems of environmental protection, new technologies.