Media culture as a technology for the formation of civic identity among students in China and Russia

the article raises the relevance of the problem of the impact of media culture as a technology on the formation of civic identity of Russian and Chinese student youth. In the context of cultural globalization and information wars between the countries of the East and the West, the media have great potential in creating a direction of values, opinions, ideals and identities. Students, being a proactive part of society and creators of its future, using professional knowledge and skills in this, are the main consumers of media content, closely interacting with digital Internet resources. The article contains an analysis of the use of media by the state in patriotic educational and upbringing projects for the purpose of forming civic identity. The mechanism of its emergence with the help of media texts and in the space of media culture is presented. The study is aimed at understanding the existing state educational programs and social projects that increase civic consciousness, awareness and activity of students of the Russian Federation and the People's Republic of China, as a result of which it is possible to strengthen intercultural dialogue, exchange experience in the use and interaction of media tools and civic identity.

media culture, media education, media texts, civic identity, students, Russia and China