Professional identity of a teacher in the era of AI: towards developing a research program

Problem statement. In the context of the ongoing transformation of society and culture, the education system faces significant challenges (demographic shifts, widespread use of digital technologies and services; changes in the social infrastructure of education, etc.). The teacher is faced with the need to master new roles (coach, designer, mentor, analyst, etc.), which obviously affects his professional and personal identity. The creation of a special research program and technologies to support it is critically important for the quality of education and the prevention of negative scenarios of personal transformation, including professional burnout, neurosis, etc. Methodology. Based on the phenomenological approach and methodology of interdisciplinary research, including ideas from the field of philosophy, sociology, psychology and pedagogy, a critical reconstruction of the understanding of AI as a system integrator and interpreter of the deep transformation of professional cultures. In this context, the professional identity of a teacher is considered as a dynamic result of the process of self-knowledge and selfdetermination in interaction with the information environment. Results. The integration of AI into the educational environment gives rise to two sets of consequences, one of which is quite obvious (the need to master new means of activity and, accordingly, competencies), and the second is less noticeable, but is decisive for the success of the entire process of digital transformation: rethinking the value-semantic foundations of professional identity and activity. The teacher is forced to rethink his role, focusing on such aspects as empathy, creativity, ethical judgment. The development of appropriate ideas and technologies to support the process of identification and self-identification requires the creation of an appropriate research program. Conclusion. The research program in the field of professional identity of a teacher involves relying on many current areas of development of social and humanitarian and psychological and pedagogical knowledge in the late 20th and early 21st centuries, at the same time, it can give a significant impetus to the development of science and technology in the social and humanitarian sphere.